Malaysian Society of Association Executives (MSAE) was established to serve Malaysian association professionals. Associations are vital part of transformation in society for the betterment of our nation. This establishment is devoted to help association professionals by nurturing our members in enhancing growth, development and professionalism.
MSAE consists of individual members from various associations and industry partners that represent almost every sector of the economy and countless professions.
To be recognised as the leading association in pursuit of excellence in managing associations.
To advance the stature and professionalism of managing associations through advocacy, education and advisory services.
To advance, improve, promote, and advise on professionalism of managing associations.
To accord networking opportunities for those involved in managing associations to exchange their expertise, experience, knowledge, and information through meetings, forums, seminars, workshops, exhibitions, and related activities at local, national, regional and international level.
To conduct education and training for those involved in managing associations aimed at raising their knowledge, service quality, administration skills, management techniques and operational standards to ensure professionalism.
To establish the Association as a source for information in the field of managing associations.
To engage with relevant stakeholders for the benefit of the members of the Associations.