Malaysia Society of Association Executives (MSAE) with support of the Malaysia Convention & Exhibition Bureau (MyCEB) recently held the MSAE Workshop: Associations Challenges at the Kuala Lumpur Convention Centre on 2nd November 2022.

The workshop served as an educational platform catered for professional and trade associations in Malaysia with 30 participants consisting of office bearers and secretariats. This programme was designed to share insights to improve the management of associations, as well as to further address and develop a greater understanding of the challenges faced by local associations operating in Malaysia.

The programme was officiated by Mr. Chee Ban Lee, President of the Malaysian Society of Association Executives (MSAE), moderated by Mr. Rosman Hamzah, Honorary Treasurer of Malaysian Society of Association Executives (MSAE), and facilitated by other Council Members of the Malaysian Society of Association Executives (MSAE).

Malaysian Society of Association Executives (MSAE) was established to serve Malaysian association professionals and is devoted to helping association professionals in enhancing growth, development, and professionalism. MSAE consists of individual members from various associations and industry partners that represent almost every sector of the economy and countless professions.

For those interested in becoming a member of the Malaysian Society of Association Executives (MSAE), feel free to contact us at

Figure 1 : First row from left to right: Dr. Wong Yi Kai (Assistant Secretary), Sunny Chee (President), Prof. Dr. Lydia Abdul Latif (Vice President), Evelyn Lo (Honorary Secretary). Second row from left to right: Sara Lew (Auditor), Tan Mei Phing (Council member), Amos Wong (Council member) and Evelyn Cheong (Council member). In absence: Rosman Hamzah (Honorary Treasurer) and Prof. Dr. Nazirah Hasnan (Council member).

KUALA LUMPUR, 4 July 2022 ­– The Malaysian Society of Association Executives (MSAE) recently held their 4th AGM on 15 June, 2022 and elected their new Council Members.

The re-elected President, Mr. Sunny Chee emphasized his appreciation to the past and current council members, MSAE members, and supporting stakeholders who remained committed and steadfast to sustain MSAE and its activities during the unprecedented lockdown as a result of the Covid-19 Pandemic.

Despite very difficult circumstances over the past 2.5 years, Council Members continued e-marketing activities, virtual education and advocacy initiatives in an effort to maintain prominence and drive engagement. Efforts to drive membership growth was heavily impacted during the pandemic period, and caused a major hinderance to membership recruitment.

"Having conducted our AGM and elected our new Council Members, we are now ready to build progressive momentum during the recovery period. Associations are identifying the need to be part of a collective associations community voice, that is driving education and professional development to grow their sustainability and success. Our primary objective this year is to focus on member recruitment and to deliver membership benefits.

- Mr. Sunny Chee, MSAE President

He continued, “Thanks to the commitment of Council Members and the support from the Malaysian Convention and Exhibition Bureau (MyCEB) we have access to education initiatives and programmes that provide a recruitment platform for new membership growth, additionally deliver the membership benefits that will grow a future pool of professionals to lead, manage and advance their career in a professional national association.”

Commenting on the newly elected MSAE Council, Dato’ Sri Abdul Khani Daud, CEO of MyCEB said, “On behalf of the Malaysia Convention & Exhibition Bureau (MyCEB), we would like to congratulate MSAE on the new Council for the term 2022-2024. As the umbrella association for current and future association & not-for-profit leaders in Malaysia, MSAE provides a full suite of educational and networking opportunities that focus on the evolving trends and challenges facing the industry, which is especially crucial during a period of disruption and transition in a post-pandemic era. We are very aware of how associations continue to be challenged in a rapidly changing environment and MyCEB is looking forward to working with the new Council to look for new and better ways to capture the diverse needs of the association’s community.”

Currently the MSAE has four major pillars to grow its profile, strengthen its membership base, deliver education, and to build awareness of the importance of national associations and their role in driving collaboration with the business events industry to advance the social and economic development of Malaysia.

For more information on MSAE, visit

Malaysian Society of Association Executives (MSAE) held its 3rd Annual General Meeting virtually on 22 June 2021. Amos was appointed as the internal auditor for the term of 2021-2022. The Society also welcomed new members and they are:

  1. Angeline van de Broecke - International Congress and Convention Association.
  2. G'ny Chin - Malaysian Association of Convention and Exhibition Organisers and Suppliers.
  3. Holiday Tan - Malaysian Association of Convention and Exhibition Organisers and Suppliers.
  4. Khalid Idris - Malaysian Association of Professional Secretaries & Administrators.
  5. Raelyn Rachele Chwee - Waste Management Association of Malaysia.
  6. Dr. Wong Yi Kai - Association of Chiropractic, Malaysia.

The President urged members to join any of the Pillar Committee - Advocacy, Professional Development, Membership & Advisory Services and Marketing & Communications.

Vol 01/2021 download

16 February 2021

Dear Members,

On behalf of the Council for Malaysian Society of Association Executives (MSAE), I hope it is not too late to wish you Happy Chinese New Year and Happy New Year 2021. May this year lead us on the path of recovery and return to normalcy.

2020 has been a challenging year to everyone and every association. As leaders and executives of our respective associations, it is our responsibility to navigate our association though the turbulence caused by the COVID-19 pandemic.

In August last year, MSAE carried out a survey on Impact of COVID-19 to Associations in Malaysia to find out how well the associations in Malaysia are coping with the impact from the COVID-19 pandemic. Thank you to all our members who participated in the survey. We subsequently shared the results of the survey at a webinar, MSAE’s very first, held on 1st December. From the survey, I’m pleased to discover that, despite grave challenges, most of us are able to steer our respective associations into adopting to the new normal. We are able to use technology to our advantage, in bringing value to our members. Adoption to the new normal is vital for any association to survive this pandemic. For those who missed our webinar, you may watch it from this link

In line with the following objectives, MySAE offers support to its members’ transition towards a new normal and sustainability of our respective associations;

  1. To advance, improve, promote, and advise on the professionalism of managing associations.
  2. To accord networking opportunities for those involved in managing associations to exchange their expertise, experience, knowledge, and information through meetings, forums, seminars, workshops, exhibitions, and related activities at local, national, regional and international level.
  3. To conduct education and training for those involved in managing associations aimed at raising their knowledge, service quality, administration skills, management techniques and operational standards to ensure professionalism.
  4. To establish the Association as a source for information in the field of managing associations.
  5. To engage with relevant stakeholders for the benefit of the members of the Association.

I am indeed fortunate to have the following dynamic Council Members who were elected at the 2nd Annual General Meeting held on 23rd July 2020;

  • Dr. Lydia Abdul Latif – Vice President
  • Rosman Hamzah – Hon. Secretary
  • Evelyn Lo – Hon. Asst. Secretary
  • James Selva – Hon. Treasurer
  • Dr. Nazirah Hasnan – Council Member
  • Datuk Dr. Raj Abdul Karim – Council Member
  • Evelyn Cheong – Council Member
  • Tan Mei Phing – Council Member

The Council for the term 2020/2022 commit to provide the best services to all of you as members of MSAE.

As we move forward into 2021, we strive to bring you, our members, engagements and programs of benefit. These activities will be organised via the following Pillar Committees:

  • Advocacy - led by Datuk Dr. Raj Abdul Karim
  • Professional Development - led by Tan Mei Phing
  • Membership & Advisory Services - led by Dr. Lydia Abdul Latif
  • Marketing & Communications - Led by James Selva

We invite members to volunteer and join any of the above committee and participate in our activities.

Some of the activities being planned for 2021 are as follows:

  • Engagement with Registry of Societies (ROS)
  • Quarterly webinar
  • Learning and networking events

Do share your ideas on other programmes that MSAE should embark on this year.

We are also keen to hear what is your expectation of MSAE are for 2021 and how we can further improve; to deliver the values that you are expecting.

With that, we wish you and your respective association the best for 2021 and together we recover towards normalcy. And to those celebrating, we wish you a happy and prosperous lunar new year.

Stay safe and do support our upcoming activities.

Sunny Chee



The Malaysian Society of Association Executives (MSAE) held a virtual webinar recently, supported by Malaysia Convention & Exhibition Bureau (MyCEB) and Kuala Lumpur Convention Centre (the Centre), to present their association objectives and their survey findings on the Impact of Covid-19 to the Operations and Sustainability of Associations in Malaysia.

Part of the webinar was also a panel session that discussed how venues are coping with the challenges posed by the pandemic and industry recovery programmes that were recently launched to boost the overall business events market.

Read more about the press release, please click below to download.

Philippine Council of Associations and Association Executives (PACCE) is inviting members of MSAE to join them for the 8th Associations Summit virtually from 25-26 November 2020. Registration is complimentary, those interested individuals, please RSVP to and for more information about the summit, visit

Congratulations to Ms. Sara L. H. Lew for being awarded with the WPC Robin A. Elliott Award for her notable service to the community at the 5th World Parkinson Congress held in Kyoto, Japan. Ms. Sara has continuously worked with Parkinson’s disease patients and caregivers for the past 24 years while actively participating in MyCEB’s programme.

Sit from L to R: Datuk Dr. Raj, Dr. Lydia, Sunny, Rosman and James. Standing from L to R: Evelyn, Amos, Mei Phing and Dr. Nazirah

Malaysian Society of Association Executives (MSAE) held its 2nd Annual General Meeting on 23 July 2020 at Kuala Lumpur Convention Centre. During AGM, new council members has been elected the term from 2020-2022.

President: Sunny Chee

Vice President: Dr. Lydia

Hon. Secretary : Rosman Hamzah

Asst. Hon. Secretary : Evelyn Lo

Hon. Treasurer: James Selva

Committee Members: Datuk Dr. Raj Abdul Karim, Dr. Nazirah Hasnan, Evelyn Cheong and Tan Mei Phing

Internal Auditor: Amos Wong

MyCEB held its first Legacy Clinic to explore and measure the beyond tourism benefits of international conference hosted in Malaysia. Participants include members of the association that are hosting world congresses in Malaysia this year, namely the Librarian Association of Malaysia, National Cancer Society of Malaysia, Waste Management Association of Malaysia, etc. Read other case studies here.

MSAE logo
Malaysian Society of Association Executives (MSAE) was established to serve Malaysian association professionals.
Malaysia Society of Association Executives
c/o Malaysia Convention & Exhibition Bureau
Level 9, Menara Z10
Jalan Alamanda 2, Presint 1
62000 Putrajaya, Malaysia
+603-8893 4517
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram